And finally someone said it
nobody’s fucking stopping you from putting on some foundation dude you can put it on and it’s discrete and other straight guys won’t be able to tell and it does wonders. nobody’s stopping you from moisturizing or even putting on the lightest bits of concealer. don’t worry, other straight men can’t tell
Also there’s less pressure for men to be attractive and more pressure on women to see past men’s looks for their personalities, like look how many movies star average/ugly dudes who still score modelesque girls.
step 1: create unrealistic, unattainable standards of beauty for women
step 2: build a multi-billion dollar beauty industry to sell women makeup, tell them they are worthless without it
step 3: mock and vilify women who wear makeup as vain and fake, mock and vilify women who don’t wear makeup as ugly
step 4: code makeup as exclusively feminine, make the feminine shameful, shame any and all men perceived as feminine
step 5: complain that you can’t wear makeup